Anusha Shanmugaveloo

“The PR and FTV double major I did at Curtin Malaysia is very relevant to my current job. It had a touch of journalism, exposure to design, and a whole bunch of PR and FTV modules, all of which shaped me to handle the challenges of my job as senior executive with Edelman Public Relations Worldwide.

“My work spans crisis management to corporate branding to consumer events, and I have had the pleasure of working with many prominent companies both located locally and globally. I help them tell their stories and manage their reputations, but the best aspect of my job is humanising corporations to appeal to consumers, to build connections.

“Much of that vibe stemmed from my experience in the very people-centric Miri environment and my course at Curtin Malaysia. The course taught me how to go glocal (global + local).” –Anusha Shanmugaveloo, Mass Communication graduate